At Loceye, the company behind VisualEyes, we run eye-tracking experiments as part of our vision to help content creators design with guidance and get back data in every single iteration they make. We are passionate about providing the best experience to everyone that can benefit from our technology and provide them with the tools they need to increase the visual impact of their designs, reaching their maximum potential.
VisualEyes, is a predictive design tool helping designers predict the attention distribution inside their digital assets. As part of our process to validate the accuracy of our design tool, we conducted eye-tracking studies to more than 100 websites and compared VisualEyes' prediction on these landing pages. The most representative examples are included below the next paragraph.
State of the art accuracy in Saliency prediction, as known as Attention (Heat)maps 🔥
Up to date, we have achieved an 84% accuracy (measured by Pearson's Cross-Correlation metric) in our datasets containing data of how humans look at the websites for the first seconds of their visits. This state-of-the-art technology enables you, the designer, design with instant feedback with no more recruiting, enormous costs and time delays. Iterate fast and with data! Now let's see how real Eye-tracking studies are predicted with our technology.
Eye Tracking Results compared to VisualEyes’ predictions
Want to see more examples? Check this link.